Xandr is a privacy-focused cookie management platform designed for advertisers and publishers. It offers granular control over cookies, allowing users to manage their consent preferences effectively. Xandr integrates seamlessly with major advertising ecosystems, ensuring that ads are displayed based on relevant audience data without compromising user privacy. The platform supports both direct marketing and programmatic buying, making it a versatile solution for optimizing ad performance while maintaining compliance with privacy regulations. Xandr's approach emphasizes transparency, empowering users to take control of their digital advertising experience, which is essential in today’s highly regulated online advertising landscape.