These cookies are specifically placed by the Snapchat platform, as part of their retargeting strategy. Retargeting pixels are designed to revisit users who have previously interacted with an app or website but haven't returned for a period of time. By placing these cookies, Snapchat can target users based on their browsing behavior and preferences observed on its own platform. This ensures that users receive personalized content tailored to their interests within the Snapchat ecosystem. The cookie's purpose is to enhance user experience by creating a seamless online journey across different Snapchat features, such as stories, snaps, and ad spaces. Additionally, these cookies help in gathering user data for analytics and advertising purposes, allowing Snapchat to continuously improve its services and deliver more relevant content. By using these retargeting pixels, Snapchat can effectively capture user engagement metrics and optimize its marketing strategies based on real-time audience behavior.