OneTrust provides a comprehensive solution for managing user consent in cookies. Their platform offers granular control over individual users, ensuring that each user's preferences are respected through fine-grained permissions. OneTrust also ensures compliance with data protection regulations by automatically tracking and managing compliance status. The cookie management interface is user-friendly, allowing marketers to easily integrate and monitor third-party cookies across all channels. By using OneTrust, companies can enhance their marketing effectiveness while maintaining trust in their brand.