Hotjar

The cookie is set to enable Hotjar's analytics, tracking users' browsing activity across sessions, which helps the website understand user behavior. It also aids in creating heatmaps to visualize where users spend the most time on the site. The cookie does not store any personally identifiable information and can be used for improving website performance through screen recordings of user interactions. By opting out, users retain full control over their privacy settings and data usage as governed by Hotjar's policies.