ComScore's primary mission is to provide objective audience measurement data. This data helps advertisers make informed decisions by showing them exactly how their ads are performing in terms of reach, frequency, and engagement. ComScore's technology includes tools for analyzing website traffic, tracking user behavior on the internet, and creating detailed reports that can be used for targeted advertising campaigns. Their service is designed to ensure that advertisers have access to reliable data without being able to influence or manipulate the measurement process. ComScore also offers various reporting options tailored to different advertising goals, making it a versatile tool for marketers at different stages of their campaign strategies.