Casale Media is a data analytics company that specializes in collecting visitor data from websites. Their primary goal is to gather information about user visits, such as the number of times a website is accessed, the average duration each visit lasts, and which pages are most frequently viewed. This collected data is then used by Casale Media to provide targeted advertisements tailored to individual users' interests and browsing habits. By leveraging this information, they aim to enhance online user experience while maximizing the effectiveness of digital marketing efforts through personalized advertising. The service has become increasingly popular as businesses seek to optimize their online presence and deliver more relevant ads to their audience.