Bing Ads is a digital advertising platform by Microsoft designed to help businesses attract and engage users through targeted ads. It offers various ad types, including search ads, display ads, and video ads, all optimized to deliver relevant content based on user behavior and preferences. Bing Ads leverages the vast audience of the Bing search engine as well as other Microsoft properties like YouTube, making it a versatile tool for reaching a wide demographic. The platform provides tools for tracking ad performance, analyzing data, and refining campaigns to maximize effectiveness. With Bing Ads, businesses can effectively promote their products or services online, drive traffic to their websites, and increase brand awareness in the digital space.