wp_ga4_customerGroup Cookie

What does the wp_ga4_customerGroup cookie do?

GA4 sets this cookie to track the group or category of customers visiting a website, assisting in analytics by categorizing audience segments for better understanding and targeting of marketing efforts.

Why this cookie matters

This cookie is commonly used by google-ads for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like wp_ga4_customerGroup, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.