unique_id_durable Cookie

What does the unique_id_durable cookie do?

This cookie provides users with enhanced and more personalized features, such as customizing webpages, remembering if the host domain has asked for participation in a promotion, and watching videos.

Why this cookie matters

This cookie is commonly used by twitch for preferences purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as preferences, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, preference-related features (like remembering language or layout choices) may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like unique_id_durable, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.