tr Cookie

What does the tr cookie do?

The tr cookie contains an encrypted Facebook user ID and browser ID and is set by Facebook for targeted and optimized advertising. Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.

Why this cookie matters

This cookie is commonly used by ascott-star-rewards , facebook for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like tr, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.