thx_guid Cookie

What does the thx_guid cookie do?

A cookie used to provide fraud prevention features for our website. It stores a unique identifier that helps us verify user activity and ensure the integrity of online transactions. The thx_guid cookie identifies your device on subsequent visits to this site, allowing us to personalize content and display relevant ads.

Why this cookie matters

This cookie is commonly used by unknown , lexisnexis for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like thx_guid, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.