SRM_B Cookie

What does the SRM_B cookie do?

This cookie enables personalized user experience by adapting collected user data to their specific user or device preferences. It can also track users' behavior beyond the loaded website. Unique identifier for a visitor used by Microsoft Advertising.

Why this cookie matters

This cookie is commonly used by bing , bing-microsoft for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like SRM_B, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.