SID Cookie

Vendor google google-ads-optimization
Type MARKETING
Expiration 1051200

What does the SID cookie do?

The SID cookie is used for ad delivery and retargeting purposes. Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter.

Why this cookie matters

This cookie is commonly used by google , google-ads-optimization for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like SID, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.