pi_opt_in* Cookie

What does the pi_opt_in* cookie do?

This cookie is used to track user's consent regarding their privacy settings, and stores their preference for personalized ads and cookies. It also helps in identifying if the user has already given or denied consent.

Why this cookie matters

This cookie is commonly used by pardot for preferences purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as preferences, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, preference-related features (like remembering language or layout choices) may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like pi_opt_in*, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.