MUIDB Cookie

Vendor bing bing-microsoft
Type ANALYTICS
Expiration unknown

What does the MUIDB cookie do?

Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. This cookie is set by the Microsoft Corporation and tracks the user's behavior on their websites, especially in relation to targeting ads based on a user's interests.

Why this cookie matters

This cookie is commonly used by bing , bing-microsoft for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like MUIDB, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.