IDE Cookie

What does the IDE cookie do?

IDE cookie stores your device ID for targeted advertising purposes. The IDE cookie is used to track user interactions on the website in order to optimize online advertising. Google DoubleClick IDE cookies are used to store information about how the user uses the website, such as pages visited or time on site, in order to provide targeted advertising. This cookie also helps personalize ads based on a user's browsing behavior.

Why this cookie matters

This cookie is commonly used by doubleclick , google-doubleclick , doubleclick-google-marketing for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like IDE, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.