gid Cookie

What does the gid cookie do?

This cookie is used by Google Analytics to generate a unique ID for users based on their interactions with the website, allowing for tracking of visitor behavior and metrics. Global unique identifier for a specific user, allowing the website to track user activity across multiple websites.

Why this cookie matters

This cookie is commonly used by smartadserver , google-analytics for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like gid, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.