Drift.Targeting.originalReferrer Cookie

What does the Drift.Targeting.originalReferrer cookie do?

This cookie is used to identify and record users' interactions with a website, particularly regarding their navigation through the site. It helps in building user profiles, including information such as session duration, pages visited, time spent on specific pages, and other actions taken on the site. This data can be used for improving user experience by providing relevant content or recommendations, enhancing security measures, and even displaying targeted advertisements.

Why this cookie matters

This cookie is commonly used by drift for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like Drift.Targeting.originalReferrer, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.