devicePixelRatio Cookie

What does the devicePixelRatio cookie do?

Used by the website to store the pixel density of a user's display in order to adjust the rendering of web pages and improve responsiveness. This cookie is used to make the site responsive to the user's screen size.

Why this cookie matters

This cookie is commonly used by unknown , wordpress for preferences purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as preferences, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, preference-related features (like remembering language or layout choices) may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like devicePixelRatio, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.