cref Cookie

What does the cref cookie do?

Contains data on user navigation, interaction and time spent on the website and its sub-pages, this data is collected in order to optimize advertisement relevance and for statistical analysis. Quantserve sets a cookie called cref to collect data about your web browsing activities such as which pages you visit, how long you spend on each page, and what you interact with. This information can be used to show you targeted advertisements or for analytics purposes.

Why this cookie matters

This cookie is commonly used by quantserve , quantcast for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like cref, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.