AWSALB Cookie

What does the AWSALB cookie do?

The cookie is used to determine the target server for incoming requests. These cookies help with the distribution of workload across multiple servers to ensure faster page loading and improved user experience. AWSALB Cookies are used for server traffic allocation to provide a smooth user experience.

Why this cookie matters

This cookie is commonly used by amazon-web-services , amazon-application-load-balancer , ascott-star-rewards for preferences purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as preferences, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, preference-related features (like remembering language or layout choices) may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like AWSALB, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.