ads_prefs Cookie

What does the ads_prefs cookie do?

These cookies are used by our ad servers to identify which of the X ads that you see when visiting our site are clicked or viewed. The data collected is anonymous and does not allow us to personalize ads, but it helps us understand user behavior. They do not track any sensitive information from your account.

Why this cookie matters

This cookie is commonly used by x for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like ads_prefs, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.