| Vendor | videopress google-analytics |
|---|---|
| Type | ANALYTICS |
| Expiration | 259200 |
_utmz cookie do?__utmz stores information about how users arrived on a website, specifically the search engine used and any keywords they may have entered. stores information about a user's interactions with the website, specifically storing their keywords searched and which search engine they used.
This cookie is commonly used by videopress , google-analytics for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.
Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.
Cookifi automatically detects cookies like _utmz, categorises
them, and gives you full control over when and how they load - based on your users'
consent choices.
Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.
Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.