___utmvmVmuSBDkB Cookie

What does the ___utmvmVmuSBDkB cookie do?

Google’s tracking cookie, set through embedded YouTube videos, by default uses the IDFA (Identifier for Advertisers) which can be accessed by other 3rd party cookies. However, Google has updated their cookies policy to include the option to use a random ID instead of the device's unique identifier.

Why this cookie matters

This cookie is commonly used by google-analytics for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like ___utmvmVmuSBDkB, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.