_utmc Cookie

What does the _utmc cookie do?

__utmc: This cookie is used by Google Analytics for tracking user's session. The cookie expires when the browser closes and can be deleted manually. This service is mostly used for video display.

Why this cookie matters

This cookie is commonly used by videopress , google-analytics for purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like _utmc, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.