_utma Cookie

What does the _utma cookie do?

The __utma cookie identifies individual users and their sessions, helping Google Analytics measure user behavior. It stores the number of days since a purchase was made. _utma cookie measures how long ago a user made their first visit to your website, as well as their last interaction with the website.

Why this cookie matters

This cookie is commonly used by videopress , google-analytics for purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like _utma, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.