_uetvid Cookie

What does the _uetvid cookie do?

Used to collect user data for tracking purposes on web pages visited. _uetvid is a cookie used by Bing Ads to track the performance of ads on websites. _uetvid is a tracking cookie used by Microsoft Bing Ads to track user interactions on the website after they have visited it. Bing Ads sets this cookie for users who have previously visited the website.

Why this cookie matters

This cookie is commonly used by bing , microsoft-ads , ascott-star-rewards , bing-microsoft for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like _uetvid, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.