_SS Cookie

What does the _SS cookie do?

Cookie Name: __ss , The cookie stores your session id and it's used for combining __ss and _ss_tk together, which helps in grouping multiple visits of a single user. This cookie is used to assign a unique id to each visitor of the website so that it can be tracked across multiple pages. Bing sets this cookie to collect user behavior data across multiple sites and understand visitor behavior.

Why this cookie matters

This is a strictly necessary cookie. It enables essential website functionality such as security, accessibility, or network management.

As it's required for core functionality, this cookie is usually exempt from consent requirements under GDPR and other privacy laws.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like _SS, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.