| Vendor | google-optimize google-analytics |
|---|---|
| Type | ANALYTICS |
| Expiration | unknown |
_opt_expid cookie do?_opt_expid stores data related to an A/B testing experiment. The details include the experiment's unique identifier (experiment id), the specific variation of the test being viewed (variant id), and information about the original URL users were directed from. _opt_expid cookie is used by analytics tools to collect information about how you interact with websites.
This cookie is commonly used by google-optimize , google-analytics for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.
Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.
Cookifi automatically detects cookies like _opt_expid, categorises
them, and gives you full control over when and how they load - based on your users'
consent choices.
Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.
Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.