_ljtrtb_27 Cookie

What does the _ljtrtb_27 cookie do?

The _ljtrtb_27 cookie is a temporary storage solution used by Lijit Advertising Platform to manage multiple partner IDs passed to the platform at once. It stores each partner's ID separately in distinct cookies, then combines them into the ljtrtb cookie when fully populated.

Why this cookie matters

This cookie is commonly used by lijit for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like _ljtrtb_27, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.