__gid Cookie

What does the __gid cookie do?

store and count pageviews. ID used to identify users for 24 hours after last activity. _gid cookie is set by Google to gather data about visitor behavior on our website. Used to distinguish users by Google Analytics.

Why this cookie matters

This cookie is commonly used by unknown , google-analytics , ascott-star-rewards for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like __gid, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.