| Vendor | doubleclick gemius google-double-click |
|---|---|
| Type | MARKETING |
| Expiration | unknown |
__gfp_64b cookie do?Stores data about the user's browsing history on this website, specifically the time they have spent on each page of the website. The _gfp_64b cookie is used by Google to track user behavior and preferences on websites that use Google's DoubleClick ad technology. This cookie is set by Google DoubleClick, a technology platform that provides real-time bidding on digital advertising inventory. It helps in building user profiles and shows personalized ads.
This cookie is commonly used by doubleclick , gemius , google-double-click for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.
Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.
Cookifi automatically detects cookies like __gfp_64b, categorises
them, and gives you full control over when and how they load - based on your users'
consent choices.
Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.
Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.