_ga Cookie

What does the _ga cookie do?

The _ga cookie is a tracking cookie used in conjunction with the Google Analytics service. It helps in collecting statistical data about user behavior, such as page views and time spent on website. Cookies _ga store anonymous data that is used for website analytics to track user behavior, improving the overall website experience. _ga cookie is used for tracking user behavior across multiple websites within a property through Google Analytics.

Why this cookie matters

This cookie is commonly used by unknown , google-analytics , ascott-star-rewards for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like _ga, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.