_biz_EventA Cookie

What does the _biz_EventA cookie do?

_biz_EventA is an identifier used by the platform to track users across different websites owned by the same tenant who have integrated their services, allowing them to bypass certain Apple's Safari browser restrictions that limit cross-site tracking.

Why this cookie matters

This cookie is commonly used by marketo for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like _biz_EventA, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.