_biz_ABTestA Cookie

What does the _biz_ABTestA cookie do?

This cookie is used to store user preferences and session IDs for Bizible's A/B testing purposes. _biz_ABTestA stores the list of checksums from Optimizely and Visual Web Optimizer AB Tests data that have been previously reported to prevent bizible.js from resend the same data.

Why this cookie matters

This cookie is commonly used by marketo , bizible for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like _biz_ABTestA, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.