iubenda sells a bundle — policy generator, cookie banner, sometimes terms — priced per site and tiered by pageviews. If what you actually need is the consent layer, you are paying for a bundle and a traffic forecast.
| What you are comparing | Cookifi | iubenda |
|---|---|---|
| Pricing model | Flat monthly base from €10 plus usage on read events; the first 10,000 events each month are free. | A bundle — privacy and cookie policy generator plus the CMP, with terms of service on higher tiers — priced per site and tiered by monthly pageviews, with per-1,000-pageview overage billed in arrears. The consent database is a separate per-consent add-on, and volume discounts start at 26 sites. |
| Free tier | A 14-day trial without a card, and the first 10,000 read events each month stay free afterwards. | Under 5,000 pageviews a month, one language, at most three third-party clauses, full iubenda branding and no logo or colour customisation. Past the limit the banner is deactivated for the rest of the month. |
| Google Consent Mode v2 | Yes — Google and Microsoft Consent Mode v2. | Yes — Documented on their own pages. |
| Google-certified CMP partner | Yes | Yes |
| IAB TCF | On the roadmap, not shipped | Yes — IAB CMP ID 123, TCF 2.2 per their own page. |
| Several sites and white label | Unlimited subdomains and team members on every plan, with agency grouping of properties. Branding removal on Enterprise. | Per-site plans under one account, with agency plans through sales. No white label — partial branding removal on the entry tier, full removal on the top one. |
| Support | Live chat and email on every plan; a human response within one business day on Enterprise. | Human support on every paid plan, plus a help centre. No published response time. |
| Platforms | One hosted script for any platform — shop systems, website builders and hand-built sites alike. | Hosted script for any site, CMS plugins and a mobile SDK on the top tier. Whether a Shopify app exists is not documented on their own pages. |
| Getting your data out | An audit-ready consent log, plus a consent-rate dashboard. | The consent database has JavaScript and HTTP APIs; a user-facing CSV export is not documented. A cookie-list export is not documented either. |
Company behind iubenda: iubenda S.r.l., Milan, Italy, part of team.blue. Sold across the EU and beyond.
Export what you can from iubenda.
If you use the consent database, pull your records through its API and keep the file for your records — there is no documented CSV export. Cookie categories do not need to come with you; Cookifi re-detects them with its own scan.
Create the Cookifi property, run a scan, and review the suggested categories.
Paste the Cookifi script, then remove the iubenda script or deactivate its plugin.
Re-point Consent Mode: Cookifi sets the defaults through the Google icon, and the consent tag or template from iubenda comes out of GTM.
Verify in GTM Preview or Tag Assistant that tags wait for consent, and keep the old consent-log export for your records.
Typical time: 20 to 30 minutes for a hosted-script CMP, plus about 15 minutes for a WordPress plugin you have to deactivate, delete and clear the cache for.
One monthly base from €10 plus usage on read events — the first 10,000 each month are free. Subdomains and team members are unlimited, so a second site is not a second plan.
Live chat and email on every plan, with a human response within one business day on Enterprise. We are a small team, which is why the things customers ask for tend to ship quickly.
One script in the head, a scan that suggests the categories for you, and a 14-day trial that needs no card.
Google and Microsoft Consent Mode v2 are first-class, GA4 and GTM are the default path, and Cookifi is a Google-certified CMP partner.
No. Cookifi is the consent layer: banner, blocking, consent log, Consent Mode v2, scanning. If you bought iubenda mainly for the policy generator, that part is not replaced — privacy-policy generation is on the roadmap, not shipped.
Cookifi charges a flat monthly base plus usage on read events, with the first 10,000 events each month free, and no per-site or per-pageview tier. A traffic spike changes usage, not your plan.
Usually 20 to 30 minutes for a hosted script: create the property, scan, swap the script, and remove iubenda's consent tag or template from GTM. A WordPress plugin adds about 15 minutes.
Every fact on this page comes from the pages linked below. Spotted something out of date? Tell us and we will correct it.
Last reviewed November 2, 2026
14 days, no credit card. If the install takes you longer than ten minutes, tell us — on our side that counts as a bug.