_ljtrtb_83 Cookie

What does the _ljtrtb_83 cookie do?

The _ljtrtb_83 cookie is set by Lijit Advertising Platform and used to merge multiple partner IDs into a single temporary cookie to prevent conflicts.

Why this cookie matters

This cookie is commonly used by lijit for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like _ljtrtb_83, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.